3G strategist Tomi Ahonen speaking at the recent Mobile Web Africa conference highlighted a few (some well-known but always useful) facts about mobile technologies, the one of interest is the number of times an average user looks at their mobile per day: 150 times! That is once every six and a half minutes while we are awake. (It might be the case of ensuring an acceptable alert tone.) These figures come from Nokia. What this hints to me most of all is that customers may well be receptive to retailers who engage in appropriate and synergetic ways.